VIVO is the Fastest Growing Smartphone Brand in the Country - Daily News | Everything about Philippines

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January 24, 2018

VIVO is the Fastest Growing Smartphone Brand in the Country

As of today, VIVO is the fastest growing smartphone brand in the Philippines particularly to the young and hip generation. They are currently in the third spot in the market competing with brands like Apple, LG, Huawei, LG, and ASUS. The brand now has 1.1 million users with 5,200 physical stores in the Philippines alone.

But even in VIVO landed in the country, the smartphone brand is already one of the top 5 global smartphone company with its highest over-year growth in global shipments of 32%. And as we speak, VIVO continues to impress the mobile phone market with a total of 200 million global users in 19 different countries.

The Secret of VIVO

VIVO's primary focus is to provide the best mobile experience to their users. So it's not surprising that the company continues to maintain six research and development facilities to be able to find better ways to improve their technology. In addition, the company also collaborated with Qualcomm, the leading telecommunications equipment company in the world, to further optimize their technology.

For instance, VIVO aims to provide the best smartphone for the young and selfie-centric generation today which resulted in the launch of the world's first 24MP front camera with special selfie soft light. This allows the user to get almost perfect shots of themselves, anytime, anywhere, and even in dimly lit environments.

VIVO's Marketing

Last year, VIVO signed up NBA superstar Stephen Curry, became the official sponsor of FIFA World Cup Russia 2018, co=presenter and sponsor of various sports event in the country like ABS-CBN NBA Philippines Season 2016 to 2017 and Season 2017 to 2018.

Now in the entertainment and fashion scene, VIVO has also started to sponsor and sign up local ambassadors to speak for their brand. This includes Kathryn Bernardo, Daniel Padilla, Julie Anne San Jose, Kisses Delavin, Ashley Rivera, Barbie Forteza, Joyce Pring, BOYBANDPH, Inigo Pascual and a lot more. In the fashion industry, VIVO served as the co-presenter of the 2018 Mega Fashion Week Spring Summer.

VIVO Gives Back

It was also in 2017 that VIVO launched a tribute video to Philippine's Marawi soldiers who fought for the safety of the country. The video got a total of 2.2 million views with 91,000 interaction. And if that's not enough, the company also paid tribute through AFP Hospital by organizing a pre-Christmas CSR activity. The company's aim is for their brand influencers and volunteers to spend time with our Marawi soldiers in the hospital and give them moral support.

VIVO's success in the Philippines is mainly attributed to their accurate consumer insight, creative marketing strategy and by giving back to the people who need the most help and moral support. No wonder the company continues to maintain its momentum in the top tier of the smartphone industry.

For inquiries about Vivo, visit the Vivo website at or check out their Facebook (, Instagram (, and Twitter ( accounts.

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